Shweta Shetty


Hello, and welcome to my portfolio! Do you want high-quality B2B content loved by both search engines and humans? Then you are in the right place! My copy is engaging, relatable, and persuasive. I can distill complex technical content for non-technical readers.

My best projects

I have had some amazing opportunities to write SEO content for top technology brands. As the Lead Writer, I coordinated with several SMEs to write authoritative pieces. Most of these articles rank on Google's 1st page for related keywords

V2 AI •

State of AI Report 2nd Edition | V2 AI

AI’s pace of investment, innovation, and business buy-in has been unprecedented, but what does this mean for Australia?We asked professionals from 14 industry sectors 22 questions to uncover the State of AI in Australia.

The data answers critical questions like:

and much, much more.

The report reveals how many Australian organisations are treating AI as a core lever for growth and competitiveness, and scaling AI use cases with confidence. Fourteen industry leaders from pioneering organisation...
V2 AI •

Building AI Agents at Scale in FSI | V2 AI

The FSI sector is racing to deploy AI agents, as early success promises improved engagement, lower costs, and a competitive advantage.

But taking AI agents to enterprise scale is anything but simple.FSI organisations must determine how thousands of agents will comply with industry regulations, interoperate with core systems, and perform reliably - all without locking innovation behind centralised control.

This ebook presents a framework of agent efficiency, governance, security, and quality. I...

Best Angular alternatives for web development in 2024 | Vaadin

Angular is a web development framework that provides APIs, libraries, and tools to streamline application development. Despite being a mature, secure, and well-maintained framework—Angular’s popularity has steadily declined in the last few years. In comparison, Angular alternatives like React and Vue.js have witnessed increased demand and popularity.

In this article, we explore the pros and cons of Angular and several alternatives you can use instead.

Angular adopts the familiar MVC developmen...
Nebius •

Entropy in machine learning — applications, examples, alternatives

Entropy is a machine learning term borrowed from thermodynamics that measures randomness or disorder in any system. Why measure disorder? Consider a real-life system like your office desk. The number of ways you can organize the items on your desk is limited, but the number of ways to mess it up is unlimited! Mathematics uses entropy to measure this chaos — or, more specifically, the probability of chaos.
Claude E. Shannon introduced the concept of entropy to data science in his famous 1948 pape...

Data governance and data security: what’s the difference?

Data governance is the systematic management of an organization’s overall data strategy. It defines and enforces policies and procedures for different aspects of data management, from collection to cleaning, classification, integration, storage and use. It establishes data quality standards that everyone in the organization is expected to follow. The goal is to ensure all data management technologies and processes always comply with industry standards, laws and regulations.

In contrast, data security focuses only on data protection. It includes the tools and processes that prevent unauthorized access. It implements verification (like password checks) so that only verified users can access data. Different access levels are defined so that some users can only read data while others can read and update the dataset.
Amazon Web Services, Inc. •

What is Generative AI? - Generative Artificial Intelligence Explained - AWS

Traditional machine learning models were discriminative or focused on classifying data points. They attempted to determine the relationship between known and unknown factors. For example, they look at images—known data like pixel arrangement, line, color, and shape—and map them to words—the unknown factor. Mathematically, the models worked by identifying equations that could numerically map unknown and known factors as x and y variables.

Generative models take this one step further. Instead of
Vaadin •

4 App Modernization Strategies & Best Practices for Success | Vaadin

Cutting-edge applications are necessary to maintain a competitive edge in the post-COVID era. Users today expect lightning-fast load times, intuitive interfaces, and accessibility from any device at any time. Born-in-the-cloud companies can use everything from serverless to artificial intelligence and virtual reality to deliver the best user experiences.

But what about legacy business-critical applications? Many organizations have customer-facing and internal applications that they have used fo
Daily MT •

Blockchain and Machine Translation

The global blockchain industry is set to expand to over US$94 billion by the end of 2027. Statista forecasts that blockchain-based systems could potentially govern 10% to 20% of the world’s economic infrastructure worldwide.

However, to succeed internationally, blockchain companies must adapt their documents, digital systems, and workflows to meet the linguistic and cultural nuances of their intended audience. Multicultural adaption must happen quickly and timely to encourage blockchain adoptio
Affinda •

Affinda | How to Convert Image to Text Using Python

Modern organizations are inundated with vast amounts of unstructured data in the form of images, PDFs, and scanned documents. Extracting relevant text information from these files manually is time-consuming, error-prone, and inefficient.

However, with the advancements in artificial intelligence (AI), you now have the ability to automate this process using code. You can use AI-powered optical character recognition (OCR) algorithms to accurately extract text from images and make your data more ac
Outbrain •

Complete Guide to Digital Advertising – Outbrain

Have you seen ads pop up while watching YouTube videos or reading an article online? This is digital advertising that often relates to information you have just searched for or websites you recently visited. It almost feels like the internet is reading your mind. 


Do you find these ads annoying or engaging? Ever wondered how they work? 


Modern digital advertising is sophisticated and customized to the ad viewer. Complex technologies run in the background, ensuring viewers see the ads they...
Amazon Web Services, Inc. •

What is Hyperledger Fabric? - Hyperledger Fabric Explained - AWS

A Hyperledger Fabric network is comprised of unique organizations (or members) that interact with each other on the network. For example, an organization could be a bank in a network comprised of financial institutions or a shipping partner in a supply chain network. From a Fabric component perspective, each organization has a Fabric certificate authority and one or more peer nodes. A Fabric network also has an ordering service shared by all organizations in the network, and this component helps