Shweta Shetty

Have you seen ads pop up while watching YouTube videos or reading an article online? This is digital advertising that often relates to information you have just searched for or websites you recently visited. It almost feels like the internet is reading your mind. 


Do you find these ads annoying or engaging? Ever wondered how they work? 


Modern digital advertising is sophisticated and customized to the ad viewer. Complex technologies run in the background, ensuring viewers see the ads they...

Seven mistakes to avoid while launching your new idea

Seven mistakes to avoid when launching your new idea

A launch is a critical time in your marketing cycle. It can literally make or break your business. Even seasoned entrepreneurs can struggle to find the balance between a mediocre and a powerful launch. After years of working successful launch campaigns for clients, we want to share these 7 common mistakes… so that you don’t have to learn the hard way :)

Seven launching mistakes that even

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